Frontier Natural Products Organic Ceylon Cinnamon Ground, 1.76 oz (50 g)

I love baking e.g. cinnamon rolls but came across some news saying that the cinnamon generally sold in grocery stores as cinnamon is actually not "true cinnamon".  What is worse, it causes cancer when used in large doses (the toxic ingredient is called coumarin). According to Wikipedia, European health agencies have warned against consuming high amounts of cassia bark, one of the four main species of cinnamon, because of its coumarin content. German Federal Institute for Risk Assessment (BFR) only cautions against high daily intake of foods containing coumarin. Its report specifically states that Ceylon cinnamon (Cinnamomum verum) contains "hardly any" coumarin.See more

Here is the real thing then: organic, Ceylon cinnamon from Frontier Natural Products. Grown without pesticides and a fair price is paid to the farmers. It tastes nothing like the fake, Cassia cinnamon. This has more of a "Christmassy" flavor. It is lighter and fresher. All in all, far more elegant and better taste. The color is the same though. The glass jar is big and it is ground so you can easily sprinkle it.

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